The best sports project of 2023 – the "Football Journey" festival by Olimpbet

The results of the PR room AWARDS were announced in Astana. The award ceremony highlighted the main PR cases of the past year. 

According to the organizers of the award PR room AWARDS, a total of 55 applications were submitted from the largest organizations and companies in the country. Among them: "Kazakhmys," "Kaztsink," "Kazatomprom," ENPF, Qazaq Air, and others. Also among the participants – charitable foundations and freelancers.

The jury of the competition included professionals from the PR industry who evaluated the works based on their relevance, creativity, and significance.

The number one bookmaker in Kazakhstan, Olimpbet, won the nomination for "Best Sports Project" with the case "Football Zholy," organized in partnership with the Kazakhstan Football Federation.

"Football Zholy" is a sports and entertainment festival aimed at popularizing the country's sports heritage and uniting fans. The festival was the first large-scale event dedicated to Kazakh football and was timed to coincide with its 110th anniversary. 

Over two months, "Football Zholy" took place in 8 regions of the republic, covering 10,000 kilometers. About 50,000 Kazakhs attended the event.

Residents of different cities were able to see together for the first time the three main football trophies of the country: the championship trophy of the Kazakhstan Premier League, the Cup, and the Super Cup of Kazakhstan.

In each city, amateur football tournaments were held at the festival venues. A total of 128 teams participated, scoring nearly one and a half thousand goals.

The musical headliners of the festival included SHIZA, YENLIK, M'DEE, HIRO, 101, BONAPART, AKIM.

The "Football Zholy" festival gave Kazakhs unforgettable impressions, a sense of pride in the country's football history, and allowed to convey the main value of Olimpbet – support and development of Kazakh sports.