PARI will focus on areas where care and support can be particularly important. Sports veterans, former athletes who find themselves in difficult life situations, or young football players whose "box" in the yard has become unusableβeveryone deserves attention and can count on help. The foundation will be a tool for implementing projects that bring positive changes to society. At PARI, we believe that sport can be a factor capable of uniting people and supporting them despite difficulties. The mission of the foundation is to create an environment where the journey of a hero facing a serious challenge begins.
The projects will focus on programs such as assistance to sports veterans and athletes in difficult life situations, development of sports infrastructure, support for federal and city charitable projects, and "green" initiatives. PARI will support retired athletes in their new lives and in acquiring useful skills, as well as create eco-friendly conditions for sports events and facilities.
At the launch, a video was published. Its heroes talk about the challenges they faced in life and how sport helped them find the strength to move forward. The main roles were played by the beneficiaries of the "Support Point" foundation, Kirill Kiyiski and Vladimir Kuznetsov (supporting athletes with disabilities), Svetlana Morozova (the ORBI stroke charity foundation), and the team of football players with Down syndrome "47 in the Game".
In the video about the foundation, PARI ambassadors appeared. Among them is one of the most famous and frequently discussed UFC fighters, Arman Tsarukyan, former UFC champion Petr Yan, and legendary rugby player Vasily Artemyev. Other renowned athletes also appeared in the clip.
Ruslan Medved, CEO of PARI:
«Sustainable development and social responsibility are one of the priority areas for PARI. We strive to promote the development of social initiatives and want to make a meaningful contribution to positive changes in society. We are ready to help veterans, athletes, volunteers, and those in need of support».
Alexey Babichev, Director of the Sustainable Development and Communications Department at PARI, Chairman of the Board of the "PARI and Win" Foundation:
«We believe that sport is a driver of social change. It is the game that has always united people around a common goal, so together we can help people in difficult life situations and make sport accessible to everyone, regardless of circumstances».
Project participants will collaborate with sports clubs and federations, as well as with non-profit organizations and volunteers, to jointly develop a new culture of implementing charitable initiatives. Over time, the foundation will have its own friends, patrons, and ambassadors.
On the official website pariipobejdai.ru, you can find all the information about the programs and goals of the project and the contacts of its representatives. Reports on the work done will also be published there.
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