PARI — is a Russian bookmaker, which until recently operated under the trademark Paribet. The rebranding took place in March 2022. At the same time, the company officially began accepting sports bets and quick games in the online environment. The organization is mistakenly considered in Russia as the successor of the Parimatch franchise, although as of 2024, it has no legal or economic ties with the holding. They have different infrastructures, expertise, and owners from the start, with no common beneficiaries or financial flows. These are two separate gambling establishments that operate independently of each other, each with its own unique strategy and business model.
Today, the betting company Pari is actively investing in marketing and a robust IT architecture to offer the best service for placing interactive bets in a comfortable and safe environment. Through an impressive sponsorship portfolio, a lifestyle brand is being built, aimed at creating an emotional connection with users. Exclusive promotions and generous bonuses are being implemented to attract new customers and maintain the interest and loyalty of existing ones.
But all this is advertising fiction if there are no verifiable facts. We will focus on finding them in the prepared review of the bookmaker PARI.RU. We will look at the line ourselves, measure the odds, and test the platform's functionality. At the same time, we will find out how things stand with registration and assess the speed of payouts on winnings.

License and Reliability
The betting company PARI operates on behalf of the Society with ogr
limited liability company "BK PARI". This business entity is an officially registered betting operator, having obtained license No. L027-00108-77/00395483 for organizing and conducting gambling in betting shops and totalizators on the territory of the Russian Federation. The corresponding permit was issued by the Federal Tax Service of the Russian Federation on 14.08.09. The bookmaker is part of ERAI, which ensures guaranteed coverage of winnings, audit oversight, distribution of targeted deductions from BK revenues, and extrabudgetary sports financing. In addition, it is connected to TSUPIS, maintains transparent financial reporting, complies with anti-money laundering and counter-terrorism financing rules, and adheres to a privacy policy. The platform boasts high-profile sponsorship activations and prestigious industry awards: 1. Brand ambassadors have included rapper Basta, TV host, journalist, sports commentator Dmitry Guberniev, UFC fighters Petr Yan and Arman Tsarukyan, domestic erotic genre actress and blogger Luxury Girl, Russian professional rugby player Vasily Artemyev, and many others. 2. BK PARI is the title partner of FC "Nizhny Novgorod", "Alania", "Shinnik", "Torpedo", "Orenburg", "Akhmat", and "Arsenal", supports hockey teams "Neftekhimik", "Admiral", "Torpedo", "Severstal", and "Vityaz", and has major partners in basketball — "Uralmash", "Lokomotiv-Kuban". uo;, "Samara", and also enhances brand recognition by attracting esports stars, including 9Pandas Esports.Although PARI is a young brand in the betting services market, it quickly burst into the media space and made the public talk about it. However, more than the opinions of the media, we are interested in the feedback from real people.
Diving headfirst into the study of betting forums in the Runet and bookmaker ratings, we found many diverse comments about PARI. It is worth noting that 80% of the reviews found were positive. Players praise the company for its extensive event line, favorable odds, numerous promotions, interesting activities for esports enthusiasts, and convenient service.
But, as is often the case, there is a downside. Bettors from the remaining 20% of disappointed users complain about the slow work of the support service and sometimes illogical decisions when calculating coupons. There is also the issue of repeated video verification, which is sometimes assigned during the withdrawal of large sums of 50-100 thousand rubles, but the process is not hurried to completion.
Official Website
It is clear to the naked eye that the official PARI website is built on a framework used by many popular bookmakers in Russia. It features a concise design and convenient navigation, allowing easy orientation through a large amount of information. The software suite provides easy access to sports betting, login and registration, as well as a logical hierarchy of main sections.
The bookmaker's line is equipped with customizable search filters by game schedule, league popularity level, tournament location, availability of live broadcasts, etc. Events are thoughtfully divided into "All", "Prematch", and "Live". There is a "Favorites" tab for quick access to preferred championships.
The main page of the official Pari website includes a selection of TOP matches in the most visited disciplines, a carousel with announcements of current promotions and bonus offers, as well as a block with popular events and recommendations.

The resource's functionality is meticulously developed. Experienced bettors will appreciate the detailed "Statistics" and "Results" sections. Cards of almost all competitions are supplemented with comprehensive analytical materials, gathering information about teams, players, their performance history, head-to-head confrontations, and other important factors. The portal's speed is top-notch, with pages loading instantly, even when filled with various tables, infographics, and arrays of updating data.
If you encounter difficulties using the platform, you can visit the "Help" section at the top of the screen, loading the reference materials.
section. It covers everything about:● Online betting, types of accepted bets, maximum and minimum limits, express bets within one event, combo odds, ways to use statistics, coupon sale, etc.;
● Changing phone and email, passport data, password recovery;
● Channels for contacting support, account protection, subscription to communications.
Personal experience using the PARI betting site on both desktop and mobile devices was pleasant. The service is fast, works correctly, and does not cause any issues with placing bets.
PARI Betting App and Mobile Version
The PARI mobile site does not have significant differences from the full-size version. It has a responsive web interface that automatically adjusts to different screen sizes of touch smartphones and tablets. Otherwise, the portals are identical.

As for the app, bookmaker clients can download PARI for free on Android phones or iPhones. Links to the downloadable software are provided on the bookmaker's website, where the installation process for the two different operating systems is also described. The software has the same set of options as the official betting company website.
PARI apps for iOS and An droid includes a pre-match line and live mode. Among other usual functions are depositing and payment processing, viewing the bonus campaign, registration and verification of new accounts, as well as analysis of statistics and match results for all sports. It is worth noting that the bookmaker does not offer any incentives related to the installation/use of the mobile client.
Account Registration and Verification
To start registration on the PARI bookmaker's website, click the button of the same name in the upper right corner of the screen. An electronic form will load, in which you need to fill in the following fields:
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- Mobile phone number.
- Email address.
- Password.
- Promo code.
- Checkbox confirming the age of majority and agreement with all the company's established rules and regulations.
The registration window looks standard, so there should be no difficulties in creating a new account.

Immediately after the account opening procedure is completed, the bookmaker will check the player's personal account details against the Unified TSUPIS database. If a confirmed profile is available in the Betting Accounting Center system, the user will be granted access to deposit operations and the ability to place bets for money, automatically completing identification in a simplified form.
If a verified profile in TSUPIS is absent, authentication will be offered to complete in one of the possible ways:
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- Uploading identity documents on the Pari bookmaker's website.
- Through Tinkoff ID (if available).
- By visiting one of the Contact communication salons — performed using the "Mobile Card Verification" service, which costs 150 ₽. Operation code — MCDI.
- Through the Unified Portal of State Services of the Russian Federation — implies that the bettor already has an authorized profile on it.
The bookmaker reserves the right to conduct a secondary verification of the player before paying out winnings. This occurs either for security reasons or due to suspicions of rule violations. For example, the bookmaker prohibits bets on arbitrage situations (sure bets) and fixed matches, imposes sanctions against bonus hunters who use multi-accounts, and engages in activities to prevent money laundering fraud.
The repeated identification is carried out by providing electronic copies of the requested documents or via video communication.
Betting Options and Odds of the Bookmaker
Pari accepts forecasts on 39 sports. This figure is higher than most competitors in the Russian entertainment industry segment. Along with well-known disciplines like football, hockey, tennis, basketball, and volleyball, esports is well represented here (Dota 2, Counter-Strike, LOL, Valorant, Overwatch, Call of Duty, etc.)
, as well as more exotic destinations — ski jumping, golf, squash, darts.
The bookmaker actively develops a product line related to the popularization of e-sports. In addition to bonuses for betting on e-sports, the company has launched an interactive event for gamers. During the ongoing promotion, free bets, skins, and valuable prizes are raffled for completing tasks from PARI.

Overall, the bookmaker's line is extensive and well-developed:
● Football — all major and minor leagues, lower divisions, friendly matches, amateur tournaments, and women's competitions can be found. The selection is deep, with good variability: all main, double, and triple outcomes, European handicaps and Asian handicaps, extended totals, and bets on statistics;
● Hockey — mainly covers popular leagues like the NHL, world championships, and the Olympic Games. In addition to the main choices (win, draw, loss), bets on handicaps, totals, periods, individual player statistics (shots, points, penalty minutes), and statistics (face-offs, hits, blocked passes) are available;
● Tennis — features a rich spectrum of competitions from Grand Slam tournaments to minor Challengers, with a higher selection average. The line includes major international competitions of ATP, WTA, ITF caliber, Grand Slam tournaments, Davis Cup, Fed Cup. The outcome sets include match winner, exact score, handicaps, totals, games, sets, breaks, double faults, aces;
● Basketball — the line covers not only the NBA, Euroleague, and VTB, but also offers national championships of many countries, including Spain (ACB), Turkey (BSL), Germany (BBL), and others. The painting is not the most extensive, but it is better than 50% of legal bookmakers in Russia. You can bet on two- and three-point shots, free throws, rebounds, attacks, assists, steals, blocks, shooting percentage.
If the pre-match at PARI is one of the best, the live service lags somewhat, especially compared to bookmakers who focus specifically on real-time games. In Live, you rarely find more than 90-100 markets per match, not many secondary championships and unpopular leagues are shown, although they are not scarce either. The main advantage of the platform in terms of servicing online bets during matches is the abundance of live broadcasts and statistical data.
In terms of odds review, the bookmaker PARI offers average-sized quotes. High multipliers are set for top events, while less significant ones are not as generous. Analysts lay a margin of 4-6% on standard markets, increasing the commission to 7-9% in unpopular sports.
Payment Methods
All account operations at the bookmaker PARI are performed from the personal account, section "Deposit and Withdrawal". The gaming balance can only be opened in Russian rubles, automatic conve currency depreciation is not applicable.

Account Replenishment
Deposits can be made using the following financial instruments:
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- Bank cards and transfers — Visa, MasterCard, Mir, SBP, Sber Pay, Tinkoff Pay.
- Electronic wallet TSUPIS.
- Mobile commerce — MTS, MegaFon, Tele2, Beeline.
- Eleksnet terminals — for cash deposits.
The minimum payment amount is 100 rubles. Only mobile operators charge a commission. For all other methods, funds are credited to the PARI gaming account without transaction processing fees.
Withdrawal of Funds
Funds can be withdrawn from BC Pari to Russian VISA, MasterCard, and Mir cards. Winnings can also be cashed out to a TSUPIS wallet, via the Fast Payment System, and by bank transfer. It should be noted that withdrawals are made exclusively to the same payment system through which the deposit was made. Otherwise, the bettor's request will be denied, as the sender's and recipient's details must match and belong to the same account holder.
The minimum withdrawal amount is 1000 Russian rubles. The waiting time for payment receipt varies from a few minutes to 5 business days. For more detailed information, see the tab personal account «Monetary operations/withdrawal of funds».
Taxation of Winnings
According to Russian legislation, winnings received in betting organizations are subject to taxation at a rate of 13%. If the payout is less than 15,000 rubles, the responsibility for calculating and paying the tax lies with the player. If the payment amount exceeds 15,000 rubles, the betting company is obliged to withhold the tax. When withdrawing the specified amount, the betting company Pari automatically notifies about the accrual of personal income tax and calculates its amount, not covering this expense for the player at its own expense.
Tax reimbursement is sometimes arranged as part of a loyalty program, for example, in honor of a birthday.
PARI Promotions and Bonuses

The bonus program of the betting company Pari is richer than a royal treasury. It is systematically updated and expanded with new offers, but in any case, it provides privileges to newcomers, free bets for registration, express bet insurance, promo codes, and real cash. For example, in 2024 you can receive:
● Free bets of 1,000 rubles for the first deposit;
● Coverage of losing combined bets;
● Up to 150,000 rubles in games 24/7.
It's not the most generous benefits package we've ever seen, but the bookmaker entices with something else. We're talking about seasonal, temporary, and short-term promotions.

New promo campaigns are launched almost every month, the latest of which was a prediction contest with a prize pool of 1,000,000 ₽. There's no doubt that in terms of interesting bonuses, PARI is among the leaders in the entertainment industry.
Bookmaker's Support Contacts
You can contact the official support of the bookmaker PARI through the messengers Telegram (@PARI_support_bot) and WhatsApp (+7 961 432-11-94). For those who prefer to chat, there is a hotline at 8-800-770-73-71, and if your question requires a lengthy explanation, it's better to write to [email protected]. Of course, there is a live online chat on the website and in the app, available 24/7.
FAQ
● How to download the official PARI app on your phone?
○ To do this, simply visit the bookmaker's website, open the "Applications" section, and download the required client via the link.
● Does the bookmaker PARI accept sports bets at land-based betting shops?
○ This betting company o serves customers only online. The brand does not have any land-based clubs and there are no plans to launch them.
● How to get a PARI promo code?
○ The simplest way to find a bonus code for a free bet from Pari or other bonuses is to subscribe to the bookmaker's newsletter and keep an eye on the "Promotions" section on its platform. Promo codes can also be found on social media, partner resources, and rating aggregators.
Ratings
- Reliability — 4.4.
- Bonuses and promotions — 4.5.
- Payment convenience — 4.
- Live line — 4.
- Pre-match line — 4.5.
- Customer support — 4.5.
- Odds — 4.5.
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Pros |
Cons |
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Legal bookmaker. |
There are repeated verifications. |
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A wide range of bets on 30+ sports and esports. |
Lacks some features available with other bookmakers, such as multi-bet. |
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Deep coverage of top events (up to 1500+ markets). |
They may incorrectly calculate a bet on a small market. |
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Fairly high odds (margin from 4%). |
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Bets on long-term events are available (championships, transfers). |
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Accept VIP bets, single-event parlays, combo odds. |
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Regular promotions for new and existing clients. |
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Free bets, bet insurance, prize draws. |
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Convenient and modern website, with good apps for iOS and Android. |
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