Review of the bookmaker PARI: assessment of honesty and trust rating

PARI — is a Russian bookmaker that until recently operated under the brand name Paribet. The rebranding took place in March 2022. At that time, the company officially began accepting bets on sports and fast games in the online environment. The organization is mistakenly considered in the Russian Federation to be the successor of the Parimatch franchise, although as of 2024, it has no legal or economic ties with the holding. They originally have different infrastructures, expertise, and owners, with no common beneficiaries or financial flows. These are two separate gambling establishments that operate independently of each other, each with its unique strategy and business model.

Today, the betting company Pari actively invests in marketing and a powerful IT architecture to offer the best service for placing interactive bets in a comfortable and safe environment. Thanks to an impressive sponsorship portfolio, a lifestyle brand is being built, aimed at creating an emotional connection with users. Exclusive promotions and generous bonuses are being implemented to attract new customers and maintain the interest and loyalty of existing ones.

But all this is advertising fiction if there are no verifiable facts. We will focus on the search for them in the prepared review of the bookmaker PARI.RU. We will look at the line, measure the odds, and test the functionality of the platform. At the same time, we will find out how the registration process is going and evaluate the speed of payouts for winnings.

License and Reliability

The betting company PARI operates on behalf of the Limited Liability Company "BK PARI". This business entity is an officially registered betting operator, having received license No. Л027-00108-77/00395483 for organizing and conducting gambling in bookmakers and totalizators on the territory of the Russian Federation. The corresponding permit was issued by the Federal Tax Service of the Russian Federation on August 14, 2009.

The bookmaker is a member of the ERAI, which provides a guarantee coverage of winnings, audit oversight, distribution of targeted deductions from the bookmaker's income, and off-budget financing of sports. In addition, it is connected to the TSUPIS, maintains transparent financial reporting, complies with anti-money laundering and anti-terrorism financing regulations, and adheres to a privacy policy.

The platform boasts loud sponsorship activations and prestigious industry awards:

1. 1. Brand ambassadors have included and/or include rapper Basta, TV presenter, journalist, sports commentator Dmitry Guberniev, UFC fighters Petr Yan and Arman Tsarukyan, domestic erotic actress and blogger Luxury Girl, Russian professional rugby player Vasily Artemyev, and many others.
   2. BK PARI is the title partner of FC "Nizhny Novgorod", "Alania", "Shinnik", "Torpedo", "Orenburg", "Akmat", and "Arsenal", supports hockey teams "Neftekhimik", "Admiral", "Torpedo", "Severstal", and "Vityaz", and has major partners in basketball — "Uralmash", "Lokomotiv-Kuban", "Samara", and also increases brand recognition by attracting esports stars, including 9Pandas Esports.
   3. The company sponsors the volleyball and mini-football Super League, the Bobsleigh Federation, the Biathlon Union, and the Rugby Championship in Russia.
   4. In 2023, the bookmaker PARI won in all three categories for which it was nominated at the prestigious Sport Business Awards — "Customer Service of the Year", "Creative of the Year", and "Best Sponsorship Integration". Earlier, it won for "Best App" at the RB-2022 Awards.

Although Pari is a young brand in the betting services market, it has quickly burst into the media space and made the public talk about it. However, we are much more interested in the opinions of the media than the reviews of real people.

Diving headfirst into the study of betting forums on the Runet and ratings of bookmakers, we found quite a few diverse comments about PARI. At the same time, it should be noted that 80% of the reviews found were positive. Players praise the company for its extensive line of events, favorable odds, numerous promotions, interesting activities for esports enthusiasts, and convenient service.

But, as usual, there is a spoonful of tar. Bettors from the remaining 20% of dissatisfied users complain about the slow operation of customer support and sometimes illogical decisions when calculating coupons. There is also a problem with repeated video verification, which is sometimes assigned during the withdrawal of large sums of money from 50,000 to 100,000 rubles, but they are slow to complete it.

Official Website

It is clear that the official website of PARI is built on a framework used by many popular bookmakers in Russia. It has a concise design and convenient navigation, allowing easy orientation in a large amount of information. The software provides easy access to sports betting, login and registration, as well as a logical hierarchy of main sections.

The bookmaker's line is equipped with customizable search filters by game schedule, level of league popularity, location of tournaments, availability of live broadcasts, etc. Events are thoughtfully divided into "All", "Prematch", and "Live". There is a "Favorites" tab for quick access to the championships of interest.

The main page of the official Pari website contains a selection of TOP matches in the most visited disciplines, a carousel with announcements of current promotions and bonus offers, as well as a block with popular events and recommendations.

The functionality of the resource is well thought out. Experienced bettors will appreciate the detailed sections "Statistics" and "Results". Cards for almost all competitions are supplemented with detailed analytical materials, where information about teams, players, their performance history, head-to-head confrontations, and other important factors are collected. The speed of the portal's operation is top-notch, pages load instantly, even when filled with various tables, infographics, and large amounts of updating data.

If there are difficulties using the platform, you can visit the "Help" section at the top of the screen, uploading the help section. It covers everything about:

● Online betting, types of accepted bets, maximum and minimum limits, express bets within one event, combo odds, ways to use statistics, selling a coupon, etc.;

● Changing phone and email, passport data, password recovery;

● Contact channels for customer support, account protection, subscription to communications.

My personal experience using the BK PARI website on both desktop and mobile devices left a pleasant impression. The service is fast, works correctly, and does not cause problems with placing bets.

PARI Bookmaker App and Mobile Version

The mobile site of PARI has no significant differences from the full-size version. It has a responsive web interface that automatically adjusts to different screen sizes of touch smartphones and tablets. Otherwise, the portals are identical.

As for the app, bookmaker clients can download Pari for free on Android phones or iPhones. Links to the downloadable software are provided on the BK website, where the installation process for the two different operating systems is also described. The software has the same set of options as the official website of the betting company.

The PARI apps for iOS and Android include a prematch line and live mode. Among other familiar features are depositing funds and calculating payments, viewing the bonus campaign, registering and verifying new accounts, as well as analyzing statistics and results of matches across all sports. It is worth noting that the bookmaker does not offer any incentives related to the installation/use of the mobile client.

Account Registration and Verification

To start registration on the BK PARI website, click the corresponding button in the upper right corner of the screen. After that, an electronic form will load, in which you need to fill in the following fields:

1. 1. Mobile phone number.
   2. Email address.
   3. Password.
   4. Promo code.
   5. Checkbox confirming that you have reached the age of majority and agree to all established rules and regulations of the company.

The registration window looks standard, so there will be no difficulties in creating a new account.

Immediately after the account opening procedure, the bookmaker will check the player's personal data against the database of the Unified TSUPIS. If a confirmed profile exists in the Pari accounting center system, the user will be unblocked for deposit operations and the ability to place real money bets, automatically completing identification in a simplified form.

If there is no verified profile in the E-CUPIS, authentication will be offered to be completed in one of the possible ways:

1. 1. Uploading identity documents on the Pari bookmaker's website.
   2. Through Tinkoff ID (if available).
   3. By contacting one of the Contact communication salons — this is done using the "Mobile Card Verification" service, which costs 150 ₽. The operation code is MCDI.
   4. Through the Unified State Services Portal of the Russian Federation — this implies that the bettor already has an authorized profile on it.

The bookmaker reserves the right to conduct secondary verification of the player before paying out winnings. This occurs either for security reasons or due to suspicions of violations of company rules. For example, the bookmaker prohibits bets on arbitrage situations (forks) and fixed matches, imposes sanctions against bonus hunters who use multi-accounts, and conducts activities to prevent money laundering fraud.

Re-identification is carried out by submitting electronic copies of the requested documents or via video communication.

Bet Selection and Odds of the Bookmaker

Pari accepts forecasts on 39 sports. This figure is higher than that of most competitors in the Russian entertainment industry segment. Along with well-known disciplines such as football, hockey, tennis, basketball, and volleyball, esports (Dota 2, Counter-Strike, LOL, Valorant, Overwatch, Call of Duty, etc.) is well represented here, as well as more exotic directions — ski jumping, golf, squash, darts.

The bookmaker actively develops a product line related to the popularization of electronic sports. In addition to bonuses for betting on esports, the company has launched an interactive event for gamers. During the indefinite promotion, free bets, skins, and valuable prizes are drawn for completing tasks from PARI.

Overall, the bookmaker's line is extensive and well-developed:

● Football — all major and minor leagues, lower divisions, friendly matches, amateur tournaments, and women's competitions can be found. The betting options are deep, with good variability: all main, double, and triple outcomes, European handicaps, and Asian handicaps, expanded totals, and statistics bets are available;

● Hockey — mainly covers popular leagues at the NHL level, World Championship, and Olympic Games. In addition to main options (win, draw, loss), bets on handicaps, totals, periods, individual player statistics (shots, points, penalty minutes), and statistics (face-offs, body checks, blocked passes) are available;

● Tennis — presented with a rich spectrum of competitions from Grand Slam tournaments to small Challengers, with above-average betting options. The line includes major international competitions of the ATP, WTA, ITF caliber, Grand Slam tournaments, Davis Cup, Fed Cup. Available outcomes include match winner, exact score, handicaps, totals, games, sets, breaks, double faults, aces;

● Basketball — the line covers not only the NBA, Euroleague, and VTB but also offers national championships from many countries, including Spain (ACB), Turkey (BSL), Germany (BBL), and others. The betting options are not the most extensive, but they are better than those of 50% of legal bookmakers in Russia. You can bet on two- and three-point shots, free throws, rebounds, assists, steals, blocks, and shooting percentage.

While the prematch at BK PARI is one of the best, the live service lags behind, especially compared to bookmakers that focus specifically on real-time games. In Live, you rarely find more than 90-100 markets per match, and not many secondary championships and less popular leagues are shown, although they cannot be called scarce either. The main advantage of the platform in terms of servicing online bets during matches is the abundance of live broadcasts and statistical data.

In terms of odds review, the bookmaker Pari offers average odds. For top events, they set high multipliers, while for less significant ones, they are not as generous. Analysts set a margin of 4-6% on standard markets, increasing the commission to 7-9% in less popular sports.

Payment Methods

All account operations at the PARI bookmaker are performed from the personal account, in the "Deposit and Withdrawal" section. The gaming balance can only be opened in Russian rubles, and there is no automatic currency conversion.

Deposit

Depositing funds is possible using the following financial instruments:

1. 1. Bank cards and transfers — Visa, MasterCard, Mir, SBP, Sber Pay, Tinkoff Pay.
   2. Electronic wallet of TSUPIS.
   3. Mobile commerce — MTS, MegaFon, Tele2, Beeline.
   4. Elexnet terminals — for cash deposits.

The minimum payment amount is 100 rubles. Only mobile operators charge a commission. For other methods, funds are credited to the gaming account at PARI without transaction processing costs.

Withdrawal

You can withdraw money from BK Pari to Russian VISA, MasterCard, and Mir cards. Cashing out winnings is also possible to the TSUPIS wallet, via the Fast Payment System, and by bank transfer. It should be noted that funds can only be withdrawn to the same payment system through which the deposit was made. Otherwise, the bettor's request will be denied, as the sender's and recipient's details must match and belong to the same account owner.

The minimum withdrawal amount is 1000 Russian rubles. The waiting time for the payout varies from a couple of minutes to 5 business days. For more detailed information, see the "Money Operations/Withdrawal" tab in your personal account.

Taxation of Winnings

According to Russian legislation, winnings obtained in betting organizations are subject to taxation at a rate of 13%. If the payout amount is less than 15,000 rubles, the obligation to calculate and pay the fee rests with the player. If the payment amount exceeds 15,000 rubles, the betting company is obliged to withhold the tax. When withdrawing this amount, the bookmaker Pari automatically notifies about the accrual of personal income tax and calculates its amount, not covering this expense for the player.

Tax reimbursement is sometimes arranged within the loyalty program, for example, on the occasion of a birthday.

PARI Promotions and Bonuses

The bonus program of the Pari bookmaker is richer than a royal treasury. It is systematically updated and expanded with new offers, but in one way or another, it provides privileges to newcomers, free bets for registration, express insurance, promo codes, and real cash. For example, in 2024, you can receive:

● Free bets of 1000 rubles for the first deposit;

● Covering losing combined bets;

● Up to 150,000 rubles in games 24/7.

It is not to say that this is the most generous package of benefits we have seen before, but the bookmaker offers something different. We are talking about seasonal, temporary, and short-term promotions.

New promo campaigns are launched almost every month, the latest of which was held in the format of a prediction contest with a prize fund of 1,000,000 ₽. There is no doubt that in terms of interesting bonuses, PARI is among the leaders in the entertainment industry.

Bookmaker Support Contacts

You can contact the official support of the PARI bookmaker via the messengers Telegram (@PARI_support_bot) and WhatsApp (+7 961 432-11-94). For those who want to chat, a hotline is open at 8-800-770-73-71, and if the question requires a tirade, it is better to write to the email [email protected]. Of course, there is a live online chat on the website and in the company's app, which operates around the clock.

FAQ

● How to download the official BK Pari app to your phone?

○ To do this, simply visit the bookmaker's website, open the "Apps" section, and download the required client via the link.

● Does the PARI bookmaker accept sports bets in land-based betting shops?

○ This betting company serves customers only online. The brand has no land-based clubs and does not plan to launch them.

● How to get a PARI promo code?

○ The easiest way to find a bonus code for a free bet from Pari or other bonuses is to subscribe to the BK newsletter and keep an eye on the "Promotions" section on its platform. Promo codes can also be searched for on social networks, partner resources, and rating aggregators.

TEXT CHECK FOR UNIQUENESS: 97.93%

Ratings

1. Reliability — 4.4.
2. Bonuses and promotions — 4.5.
3. Payment convenience — 4.
4. Live line — 4.
5. Prematch line — 4.5.
6. Customer support — 4.5.
7. Odds — 4.5.